Press photography is a genre of its own

I have photographed portraits and reportages for publications including RIL ry's Rakennustekniikka magazine, Hammaslääkärilehti, Coastline Magazine, and others.

These assignments are among my favorites. You get to meet people and visit places outside your own field — places you'd never otherwise end up.

Layout dictates a lot

A press photo is not the same as a marketing image. The layout designer needs variety: wide environmental shots, tight portraits, and versions with different crops. A cover image needs room for headlines; a spread needs space for text on one side.

You need to know all this before you press the shutter.

Speed is part of press work

Schedules are often tight. The brief comes in, the shoot is arranged quickly, and the finished images are delivered on the editorial timeline. Sometimes within the same day.

That requires independent and efficient working. Planning can't be skipped — but flexibility has to be there.

Why this is good work

On a press assignment, there's no pre-defined "brand look" you have to fit into. There's the story, the subject, and the freedom to tell it through images.

That's photography at its purest.

If your editorial team is looking for a photographer in Oulu or Northern Finland, get in touch.