Thoughts and tips on photography, videography, and visual marketing.
LUMO Image turns 15. On the first of April 2011, I founded the company and no, it wasn't an April Fool's joke. A lot has changed since then: video, drones, AI, strategy. One thing hasn't changed, the drive to do this work well.
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Reference Video Proves the Quality of Growing Substrates After One Year
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Many companies are already planning their end-of-year celebrations. The Christmas party is often that moment when colleagues relax, laugh and spend time together in a different atmosphere than the everyday. Book a photographer to capture your Christmas party.
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This year, corporate communications combine creativity, authenticity and the possibilities offered by technology. Artificial intelligence is bringing new tools to visual content planning as well, but high-quality images still require a professional eye, human understanding and communicative sensitivity. Here are six ways your company can use images effectively in 2025:
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We are already a few days into 2025, so now is a good moment to take a quick look back at last year and highlight some shoots that have been particularly memorable. Last year was varied — staff portraits, brand photography, reference photography, product photography, event photography and video production. Here are nine highlights from the past year:
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Well well, the year is inevitably drawing to a close. Most of my blog readers know that I am a photographer and videographer from Oulu, but as a quick refresher, I've put together a brief overview of the photography services I offer. You can find more information by clicking the title of each photography service, which will take you to a more detailed description.
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Are you organising an event in Oulu (or elsewhere in Finland) and need a professional to capture the atmosphere, key moments and people's genuine expressions? An event photographer plays a crucial role when you want to ensure that the best memories of your occasion are preserved as vivid images. But how do you choose the right photographer for this important task? Here are some tips to help you select the perfect professional to photograph your event.
Read more → There are all kinds of photographers out there. If you don't already have a trusted partner for photography, it can be difficult to find the right photographer for, say, your company's brand photography. But don't worry — here are a few tips that can help make the selection process easier. In this example, I'm talking about brand photography, but these tips can also be applied when choosing a photographer for other types of shoots.
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Hybrid shooting, which combines reference video and photography on the same day, has grown in popularity particularly in the field of corporate and brand photography.
Read more → Why should you involve a photographer in the planning of your brand images? The importance of brand photography has grown with digital marketing and social media. Getting a photographer involved early in the planning stage can make a significant difference to the end result. Here are a few reasons why:
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On Saturday, I photographed at the Rakentaja 2024 event at Ouluhalli for Pohjois-Suomen Messut ry. There was a great turnout and an energetic atmosphere at the fair. I captured atmosphere shots from the exhibition area, overview images from the aisles, customer interactions at the stands and various speakers on the programme stage.
Read more → A company's brand identity is extremely important — it tells the company's story, communicates its values and sets it apart from competitors. Brand images play a central role in this, as they convey the first impression of your business. Here are some tips on how a company should prepare for a brand shoot and what information should be shared with the photographer before the session.
Read more → Photography has an enormous power to communicate a message about products and brands. Some companies have physical products in their portfolio, while for others the product may be an intangible software or application. Here are some insights and tips on how high-quality photography can and should be used in corporate communications this year.
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Your company's website is on its last legs and no longer meets today's expectations. Or your company has gone through a rebrand and now the website needs to change too. But what should you keep in mind when redesigning your company's website? Here are five tips for a website redesign.
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Image optimisation is an important part of search engine optimisation (SEO). Well-optimised images improve a website's visibility in search engines and help pages load faster. In this guide, we go through how search engines interpret and index images, as well as the best practices for image optimisation.
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The most important role of staff photography is to present a company's people and their roles within the organisation. It is an important part of building and strengthening a company's brand and image.
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I am often asked before a brand shoot day what the client should keep in mind regarding the shoot before the day itself and during the planning phase. Here are 5 tips that may be helpful when preparing for your shoot.
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A versatile studio space for portrait photography in Maikkula, Oulu. The spacious and comfortable studio is suited for both individual portrait sessions and staff photography for larger groups. There is ample parking outside and a bus stop right by the road for those travelling by public transport.
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In the summer, I visited Dentopolis in Oulu to photograph a portrait for an article in Hammaslääkärilehti (the Finnish Dental Journal).
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In June, I photographed product images for Alucar of a full-aluminium timber bunk they had manufactured for a logging truck, used for transporting timber.
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In June, I photographed for the Finnish Library Association at libraries in Oulu and Raahe.
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I photographed aerial drone images for my client Booming Strategies Marketing of As. Oy Veneenveistäjä, a residential development being built in the seaside setting of Pateniemi in Oulu.
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I photographed brand images for VAIMO Finland Oy in Oulu for use on their website and in other marketing communications.
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In the spring, I photographed staff portraits for ROHM Semiconductor at their office. Staff photography works well at the company's own premises, where I set up a shooting station, or if preferred, at my studio in Maikkula.
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I have photographed staff portraits for Digizer on several occasions. I go to their office and set up a photography backdrop and lighting there, making it easy for their team to pop in for their photo.
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In the spring, I photographed brand images for Talenom to support and be used in their recruitment. Brand photography is a great way to build a diverse image library of material that looks and feels like your own company, for use across many different purposes.
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In March, I photographed portraits for Paikallinen Mainostoimisto. We shot in the stunning setting of Cafe Rooster.
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In March, I photographed the ESKO Systems leadership team, taking both individual portraits and a group photo.
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In January, I photographed portraits at Kuivasjärvi daycare centre in Oulu for an article in Talentia's Kasvu magazine, which covered safety skills education for children.
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On a misty and slightly rainy November morning, I photographed director and screenwriter Aleksi Puranen for an article in Tukilinja magazine. During the same session, I also took a few editorial images to accompany the article.
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In November, I photographed interior images for Rinnekoti of their new Hilla and Pyry small group homes.
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In November, I photographed staff portraits and a selection of action-based brand images for Quriiri in Oulu. The portraits were taken against a white wall, and a background matching the brand colours was added in post-production.
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In November 2021, I photographed product images for Ginolis on several occasions. Among other products, I shot their LFDA-3 and LF Infinity D units. I also produced a product video of one of the machines.
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Last November, I photographed brand image library photos for Engineering Firm Neulanen, aligned with their brand identity.
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We are already one week into 2022. I have been on holiday since Christmas (or as much on holiday as an entrepreneur can be) and recharging my batteries after a busy summer and autumn. A big thank you to all my wonderful clients for the busy autumn — thank you!
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I photographed editorial images for Ässä magazine — the S Group's staff publication — featuring the eco-friendly S-market in Kaukovainio. The article covered the S Group's aim to achieve carbon neutrality by 2025 and the changes this goal requires in areas such as S-market stores.
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I photographed editorial imagery for Ässä magazine — the S Group's staff publication — to accompany an article about Original Sokos Hotel Arina and the impact of COVID on the hospitality and restaurant industry in general. I captured several images throughout the hotel and its restaurant spaces.
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In February, I shot more staff portraits for Salivirta & Partners company. They had a new employee who started, who was photographed at my Oulunsalo studio.
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Today, 1 April 2021, marks exactly 10 years since I founded my company LUMO Image!
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In February, I photographed fresh portraits of Terhi Lotvonen, MTV Oy's regional sales manager for the Oulu area, at my studio. She needed the images for work purposes. The photos were taken against a white background, with both colour and black-and-white versions produced.
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Back in September, I photographed editorial images for the Nuortenoulu.fi website, which launched at the beginning of March. The website is maintained by the City of Oulu's youth services and provides information on topics related to young people's lives and services aimed at young people.
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In January, I photographed reference images for Kaluste-Kolmio Oy at the stunning new Radisson BLU Hotel in Oulu.
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In January, I photographed staff COVID vaccinations at Hiirosenkoti in Oulu for SuPer magazine.
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Joulukuun puolella kävin kuvaamassa Cinia Oy:n myyntipäällikköä Aleksanteri Pyrröä Kauppakeskus Valkeassa. Kuvat otettiin Kauppalehden Studiovieras osiota varten ja otimme muutamia eri vaihtoehtoja valittavaksi lehteen.
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In June, I received a lovely commission to photograph some summery neighbourhood overview images for construction company Hartela.
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In June, I photographed a couple of Tietoevry's Oulu-based staff members at my studio.
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In April, the Oulu team from Salivirta & Partners Oy visited the studio for their shoot. I photographed portraits for them as well as a few images where the subject is drawing, and the client then added their own illustration to the image background.
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At the beginning of June, I headed to Himos, where I photographed staff portraits for Rajobit Oy during their summer event.
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I photographed portraits for an Oulu-based designer for her brand-new website. We shot at her home office with several different outfit combinations, ranging from a slightly more formal to a more relaxed look.
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In May, I had the pleasure of photographing portraits of the wonderful Martta Tervonen for her new website.
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Postcards featuring Oulu and Oulunsalo themes. Photo shoots have decreased drastically due to this corona emergency situation, so now there has been time to photograph for personal enjoyment and own projects. One such project is Greetings from Oulu.
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Brighten the day of a friend, acquaintance, relative, or colleague with a variety of Oulu-themed postcards. I have been photographing Oulu during the exceptional circumstances, and postcards can be ordered from my online store.
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The coronavirus situation is hitting us photography entrepreneurs hard. Most shoots have understandably been cancelled or postponed, but the business costs keep running all the time.
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In these times of coronavirus, when social contacts are being avoided and people are spending time within their four walls, they are still buying products (and why not services too, for later use), but this time from online stores rather than brick-and-mortar shops.
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In February, I photographed product images for ChocoSomnia Oy for marketing purposes, including their website, featuring their handmade chocolate creations. Chocolate bars, pralines and even specialty products such as high heels made entirely of chocolate!
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Terhi needed a new portrait and her wish was for a black-and-white image. In February, we shot at the studio — in colour, of course — and the black-and-white conversion was done during post-production.
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I photographed Jallaboard's stunning Raaka skateboards in the studio to boost sales for their online store.
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Kuvasin Karista referenssikuvia studiolla Cambridge-valmentaja Johanna Harmaiselle. Kari on Johanna asiakas ja oli pudottanut mahtavat 34,8kg vuoden aikana, pitihän siitä kunnon kuva käydä ottamassa.
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In February, I photographed reference images for my client ABL-Laatat of large-format tiles they had supplied to their customer's detached house pool area.
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In January, I photographed portraits of these wonderful women for an article in the Finnish Family Care Association's Perhehoito magazine, which covered the collaboration between family care providers in the Oulu region.
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The year 2019 was amazing on the work front. I got to meet many wonderful people and had the opportunity to shoot a lot of portraits, corporate headshots, commercial photos, etc. to support companies' marketing communications.
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In early autumn, I shot photographs and a reference video for M-technology Oy about their Wisemaster system's use in waste management operations control.
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In early October there was still no snow on the ground in Oulu, and I went to Oritkari to photograph images for GoArctic for their marketing communications. A cold wind was blowing by the sea, so we got the shots taken quickly without freezing too much.
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In early November, I went to photograph portraits of the Keskinäinen Työeläkeyhtiö Varma Oulu team.
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Towards the end of last year, I photographed images for OAMK's fPlaza project to support the project's marketing. The Female Plaza project's coaching programmes strengthen women's growth entrepreneurship, business management skills, and career opportunities.
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In July, I visited Siikajoki to photograph the local pharmacy's new pharmacist, who had started in June, for a profile feature in Farmasia magazine.
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During the summer I photographed portraits and a group photo for Oulun seudun uusyrityskeskus's new website.
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I primarily photograph people, but I also do product photography. What I enjoy about product photography is the chance to take my time in the studio and build the perfect lighting for each product.
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In August I photographed PKC Group's 50th anniversary celebration event at the Vänmanni restaurant in Oulu City Theatre. The company, having reached a respectable age, celebrated its milestone years with joyful atmosphere, good food, beautiful music, and Pete Poskiparta's show.
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I photographed for digital locking solutions provider iLoq Oy brand images for developing the company's employer brand, recruitment advertising, and for websites and social media posts.
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I photographed a group portrait of Talenomi's healthcare team. Actually, I photographed the individuals separately at a photography setup created in Talenomi's meeting room and constructed the group portrait from individual selected headshots.
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In June, I went to photograph advertising images for KIDE hotel for their website and other marketing and social media channels.
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In June–July, I photographed several staff portraits in the studio for Ginolis Ltd. I usually take staff photos at a dedicated photo station set up on the company's own premises, but as Ginolis's offices are close to my studio in Oulunsalo, the subjects were able to pop in quickly for their session.
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In the spring, I went to photograph new images of Salon Sara's staff in a temporary studio set up in the basement of their Isokatu location.
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In May, I went to photograph the Arctic Economic Council annual meeting, capturing the chairmanship transition from Finland to Iceland as well as the event guests' business visits to local companies.
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Last week I spent a morning photographing THL's TerveSOS event at the Oulu City Theatre.
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In April, I photographed a fully equipped camper van for Autovarustamo Van Center Oy. The vehicle was kitted out to the highest standard, and we did the shoot just before it was handed over to the customer.
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In April, I went to photograph an article image with a lovely family with children for Mannerheimin Lastesuojeluliitto's Lapsemme magazine.
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I shot fresh portraits for an Oulu-based Designer in the studio and we decided to take the photos with a dark background and do something a bit special for some of the images.
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I participated at the end of February in FIMAGE's organized Portrait Directing workshop by Marja Salo & Joonas Josefsson in Helsinki. The workshop covered through discussion and practical exercises topics such as presence, director/photographer expression, making contact, building trust, and directing the subject – all important skills for a photographer.
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Reilu viikko kuvasin uudet henkilökuvat Paulalle mm. LinkedIniä varten sekä muuhun Paulan yrityksen Strategymakes käyttöön. Kuvasimme studiossa ja Paulan toiveena oli musta kuvaustausta.
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Last week I photographed portraits of Digital Media Finland's new CEO Virpi Martikainen.
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In February, I photographed new team portraits at a dedicated photo station set up in Neurosonic Oy's new premises.
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In February, I photographed the opening ceremony of Pohjolan Lääkäripäivät for the medical association Duodecim.
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I do a lot of corporate headshot photography and have strived to optimize the shooting process for both my own efficiency and the client's time management. Staff photos are widely used on the company's personnel contact page and ID cards.
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In October, I stopped by Tuira community center and Villa Viktoria to shoot some portraits for Oulu-Posti publication.
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In October, I photographed personal portraits of Ginolis Ltd.'s sales team and management group for their website.
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At the end of October, an ICT industry professional event called Information Impact Seminar was organized at Lasaretti in Oulu by Tietokeskus.
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Over the summer, I carried out several shoots for Viskaalin's recently launched new website.
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In June, I photographed the images for Rakennus-Paumer's new website, which has just recently been launched.
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In the first half of the year, I had an interesting shoot at a Valmet Automation client site — Stora Enso's Veitsiluoto mill in Kemi.
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The breakfast and housekeeping teams at Original Sokos Hotel Arina received the 2017 Team of the Year award in the hospitality and catering industry — and of course, that called for a photo to mark the occasion.
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Early in the year, I photographed images for Fermion Oy across two separate days for their communications needs. Fermion Oy is a subsidiary of Orion, and they have a factory here in Oulu where I photographed the pharmaceutical manufacturing equipment.
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In June, I photographed portraits for Sairaanhoitaja magazine.
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I photographed Kuntokeskus Liiku's new trainer in the studio.
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I photographed several staff portraits for Talenom at their Oulu office.
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In early June, I had the wonderful Valmennustrio women at the studio. We shot individual portraits as well as group photos.
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In April, I photographed product images for Tosibox Oy. Product photography makes for a welcome change of pace, as I mostly photograph people.
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About three weeks ago I photographed a portrait for Mehiläinen's blog for an article. I chose Robert's Coffee in downtown Oulu as the shooting location because of the light flooding in through the skylights.
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Last Friday 4.5.2018 not even sleet could hold back the cheerful and colorful crowd that had gathered for the Rotuaariralli start in front of the Rotuaari stage. The happy group warmed up before the competition began, led by DJ Suwi and Neiti Virtapiikki among others.
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A photo communicates more about a company and its operations than written facts ever could. Communication is continuously moving in an increasingly visual direction.
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Earlier this week, I photographed the council group portrait for the Pohjois-Pohjanmaa Coalition Party.
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In dark cold freezing winter evening I was shooting some event photos at Nallikari Winter Village, Oulu.
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Accounting firm Talenomi's Oulu unit contacted me and they wanted a group photo where the accounting team members are positioned in a specific desired way and are holding a phone, laptop or iPad in the image.
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I visited a few weeks ago to take portraits of two entrepreneurs. I set up a small photo studio in their studio space with a white photography backdrop and we also took photos in their office environment
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Finland's national centenary celebration was held in Oulu on 2 December 2017. The event was hosted by the Chairman of the Finland 100 Delegation, Prime Minister Juha Sipilä, and the Chairman of the Oulu City Council, Juha Hänninen.
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In October I shot some images for Menu-magazine again. This time the subject was digital in-house control in restaurants.
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I get a lot of inspiration from the movies. Lighting, colors, mood and even the music in movies inspires me to create images.Sometimes it is hard to find time and energy to create something new, try new lighting, photograph new model or to try new editing technique.
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A few months ago, beauty and body wellness centre Studio 44 moved to new premises at Kauppurienkatu 11 B 22, 2nd floor, right in the heart of Oulu. I visited to photograph their stunning and fresh new space for their website.
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A few months ago, I had the pleasure of photographing stock-style images for the Entisten Nuorten Hyvinvointi book. The shoot took place at Kaakkuri Liikku in the morning, when there was plenty of space to move around and photograph without disturbing other gym-goers.
Read more → Oulun III Hansa Apteekki is very versatile and modern pharmacy. Apart from normal pharmacy services, they have also beautycorner, healthservice point and physiopoint at their premises.
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A few weeks ago I took portraits for Miia, a graphic designer at Design Inspis.
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Last week I took personnel photos for OTC-Sijoitus Oy investment company for their webpage. I set-up a studio in their office and it was easy for them to come and have their picture taken.
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Had a little autumn trip to Posio last weekend and on friday the weather was so great, that had chance to fly my Mavic pro drone.
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Recently I´ve been shooting quite a lot for training and wellness related companies.
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A while ago I shot some images for K-Retailers Association. It was a pleasure to take photos of this nice couple, who are running the K-Rauta Äimärautio store at Oulu.
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During this summer I had a nice project to photograph some buildings as reference material to Wisegroup.
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I woke up early 6 am and saw that there was incredible fog outside. Drank coffee and headed out with my trusty Canon 5D MKIII camera and Canon 16 - 35mm lens.
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In June I spent a couple of hours in Restaurant Toripolliisi, in Oulu shooting some images for Kespro's K-Menu magazine article.
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A couple of weeks ago there was a Qstock festival here in Oulu and my client Kespro needed a short video and some photos from there.
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Here in Oulu region there are many innovative hitech companies. One of them is surely QuietOn. QuietOn is a one-of-a-kind earplug combining active noise cancellation and acoustic noise attenuation. They needed updated images for different marketing purposes.
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Last month I visited Lapland Hotels Oulu and took some pictures from their hotelroom bathrooms, or actually from the tiles for reference photos to tile-manufacturer
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In June there was AEC Top of the World Arctic Broadband Summit held in Oulu, Finland. The TOW Summit was organized by the AEC together with the City of Oulu. I photographed on wednesday the event, which was held in Uusi Seurahuone.
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In early May there was a Wella training day for hairstylists at Goalas hairsalon here in Oulu. I documented the whole day by photos and took also video.
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I haven´t attended a photography competitions that much in recent years. But end of last year I did. Last autumn I was trying to learn to do some composite images and had a few photoshoots of my own.
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Last month I got an inquiry from Vaasa based Morgan Digital if could shoot a corporate portrait for their client Veo Group here in Oulu. There was an another photographer shooting similar portraits in Vaasa for the company, but they needed the same kind of style and lighting with this one also.
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My company LUMO Image has been offering advertising-, corporate-, wedding- and family photography services since 2011. Now it was a time to put corporate type of photography to it´s own webpage www.petterilopponen.com.
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