Brand Photography for Osuuskauppa Arina — Recruitment Campaign

In May and June 2023, I photographed brand images for Osuuskauppa Arina for use in their recruitment communications.

Sourcing models for the shoot

I also handled finding and sourcing the models needed for the shoots according to the client's requirements. The selected models were approved by the client before booking. When planning a shoot, it is important to discuss with the client what kind of models are needed, where the images will be used, and what the desired message is. It is essential that the models reflect the brand image and target audience. Recruiting models well in advance is also important, as is making sure they fully understand the schedule and requirements for the shoot days.

Planning and scheduling are essential

The shoots took place at several different locations over two separate shoot days with multiple models, so careful planning and precise scheduling were particularly important. For larger projects like this, I always create a Google spreadsheet. The sheet can be shared with the client and other parties can also make additions to it.

Efficient scheduling is key: we defined the shooting order and a timetable that took into account the operational schedules of the locations themselves, such as lunch restaurant customer flows and similar factors. Naturally, we also factored in breaks and meals for the models and the team.

The client's team ensured that all necessary props, clothing and other supplies were available and in order, and that everything moved with us between locations. The shoots went smoothly and the wonderful models shone throughout.